CAROLINE FOSTER
Caroline launched Caroline Foster Brown & Daughters, an events agency, in June 2022. Working with ethical, like-minded clients and brands the company creates thoughtfully considered and completely customised experiences for their clients, taking all the stress out of the process as they do. Today Caroline talks us through why she loves running her events business and her tips for throwing the perfect party.
What do you love most about running your own business?
I feel very blessed that my career has led me to create a company doing something that I am 100% passionate about. People come to me for my attention to detail so I take on very few events a year to make sure I deliver.
I have incredible clients who trust me, they know I care deeply that each element is well thought out and perfect and I don’t rest until I reach that.
Everyday for me is different, from site visits, sourcing trips, creative meetings, client meetings to desk days, I just love creating magical moments that then turn into wonderful memories for my clients.
I feel very blessed that my career has led me to create a company doing something that I am 100% passionate about. People come to me for my attention to detail so I take on very few events a year to make sure I deliver.
I have incredible clients who trust me, they know I care deeply that each element is well thought out and perfect and I don’t rest until I reach that.
Everyday for me is different, from site visits, sourcing trips, creative meetings, client meetings to desk days, I just love creating magical moments that then turn into wonderful memories for my clients.
The perfect tablescape includes…
Details and authenticity, what I do is very personal, I think about the guests that will be gathered around and always link something that's personal back to them.
Anyone who knows me well, knows I adore personalisation and I always buy a little gift for each guest, either something lovely with their name on, a monogrammed napkin or a book I think they will love.
How would you wear knitwear for an evening event?
That’s where my Willow sweater would come out, I absolutely adore it for the evening with a great pair of velvet jeans and boots.
The best kept party secret is…
RVH Prop Hire - it is a warehouse in Battersea full of the most incredible props and my absolute go to for every event.
Details and authenticity, what I do is very personal, I think about the guests that will be gathered around and always link something that's personal back to them.
Anyone who knows me well, knows I adore personalisation and I always buy a little gift for each guest, either something lovely with their name on, a monogrammed napkin or a book I think they will love.
How would you wear knitwear for an evening event?
That’s where my Willow sweater would come out, I absolutely adore it for the evening with a great pair of velvet jeans and boots.
The best kept party secret is…
RVH Prop Hire - it is a warehouse in Battersea full of the most incredible props and my absolute go to for every event.
